GBL §349 is New York General Business Law §349, which prohibits deceptive acts or practices in the conduct of any business. In the context of auto lending and repossession, if a finance company engages in misleading behavior that affects consumers at large and causes them harm (like misrepresenting loan terms or repossession procedures), they could be in violation of this law. The Kugel Law Firm can help you determine if your experience falls under the protections of GBL §349.